Roughly one in four Indian adults live with haemorrhoids (Piles). A systematic review published in Annals of Medicine in 2025, pooling 19 studies and close to 14,000 participants, puts the figure at 25.34 per cent. Its authors note the real number is probably higher, because the condition is systematically under-reported. Almost nobody says so out loud. Cura Ayurvedic & Unani Limited, a wellness brand built on Ayurvedic science, is naming the category deliberately and is making Arsh Cura availab...