KIA Italia, the Italian subsidiary of KIA Corporation, has partnered with Infobip to reduce the time between viewing an advertisement and purchasing a car. Thanks to an AI-powered conversational sales journey on WhatsApp, the company generated 144 qualified leads, eight direct vehicle sales and a return on ad spend (ROAS) of 40x. In the automotive sector, the journey from initial interest to purchase is often long and complex. Customers compare models, request information, visit dealerships and ...