The actor’s latest promotion has stirred outrage but will no doubt be good for the prediction markets hoping to lure in young men Prediction markets are a cynical business. Many customers will lose money, and the real product may just be the delightful dopamine hit that comes in that brief window between placing a bet and its outcome – which is statistically more likely to be a disappointment than a victory. So the bettor has to think they are buying more than their own fleecing. Continue reading...

Actor appears naked while mock playing various sports ‘A kick in the face,’ says Olympic champion Titmus Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress, while showcasing the real skill, strength and beauty of women’s sport. The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she pretends to play several different sports. Continue reading...