Xinhua Silk Road: Chinese youths explore Mazu culture in trendy ways
BEIJING, Sept. 29, 2026 /PRNewswire/ -- When stumbling upon cute Mazu-themed blind boxes, people from home and abroad can easily discover that Chinese youths are reinterpreting traditional Chinese cultural heritage through their own lens. This blind box series, whose sales have already exceeded 100 million yuan, was a China-chic product co-developed by the Meizhou Mazu Ancestral Temple and a Shanghai-based cultural creative firm. Inspired by legends about nine auspicious artifacts and tokens of ...